Routes To Market

In the dynamic world of fashion and accessories, crafting a distinctive brand personality and pinpointing your brand positioning is key amid the myriad of products and customers. To empower your journey, we invite you to join our exclusive Routes to Market workshop, a practical session designed for clothing, accessory, home wares, and jewellery brands who want to increase sales.

During the session, industry expert Alison Lewy MBE will guide you through the following:

• market research: delve into understanding your customer & brand positioning to tailor your approach effectively
• wholesale (B2B) vs. retail (D2C): yncover the strategic nuances between business-to-business and direct-to-consumer models
• wholesale processes: navigate the evolving landscape of wholesale buying processes and cycles
• trade show overview: gain a comprehensive overview of the world of trade shows
• B2B channels: explore the digitization of B2B wholesale channels and harness its potential
• D2C retail sales channels: decode the intricacies of direct-to-consumer retail sales channels
• online platforms vs. marketplaces: assess the pros and cons of selling via third-party marketplaces versus your own online boutique
• setting up your online boutique: key considerations when setting up your own online e-commerce website.

By the session's conclusion, you'll not only possess a deeper understanding of the channels aligning with your products but also be equipped to formulate a tailored sales strategy.As a bonus, we'll also be providing you with a FREE copy of the Fashion Angel Marketplaces Guide.

Tickets are available to attend in-person or via Zoom.

The session will be recorded for continued reference.

Don't miss this chance to elevate your brand and turbo charge your sales. Secure your place today! Places are limited – a maximum of 10 people in-person is allowed to ensure you get the most benefit from this interactive workshop.