A group of people sitting in chairs looking towards workshops leaders who sit in front of a large screen
Credit: British Library

How to develop content using AI and gain more customers

Discover how AI can revolutionise your social media and marketing efforts, giving you a competitive edge.

About How to develop content using AI and gain more customers

A group of people sitting in chairs looking towards workshops leaders who sit in front of a large screen
Credit: British Library

Unlocking the potential of AI in content creation is crucial for businesses navigating the digital landscape. This workshop caters to the growing demand for streamlined content creation processes by introducing attendees to generative AI platforms like ChatGPT. By addressing the challenges of content creation efficiency and personalisation, this session empowers participants to stay ahead in today's competitive market.

Led by Dean Williams, Senior Business Consultant at Goldsmiths, University of London, learn how to harness AI to enhance creativity while optimising efficiency and automation in your content workflows. Engage in insightful discussions on the ethical considerations of AI integration, ensuring responsible and authentic content practices.

Overview of what will be covered in the workshop:

  • understand generative AI role and capabilities in content creation
  • explore various applications of generative AI across different content types
  • leverage AI to boost creativity and streamline content production processes
  • implement AI-driven automation for time-saving content tasks
  • address ethical implications and considerations when utilising AI in content creation.
About the Business & IP Centre

The British Library Business & IP Centre supports people to start, protect and grow their businesses. More information is available on our website

You are welcome to take part in our regular programme of workshops and events. View our full programme of events here

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