Andrew is the creator of Future-Focused Branding, a methodology combining brand strategy, foresight, and adaptive systems to keep brands relevant as markets shift. His route to HRZN was an eclectic one, spanning roles from training GPs to consulting on digital transformation for the likes of Deutsche Bank and Microsoft. Everything had one thread running throughout: translating complex ideas into stories people connect with. More recently, Andrew launched Inzo, an AI-powered platform making brand strategy more accessible to early-stage founders.