Make and use Book Trailers

Melissa Addey, a fulltime self-published author, uses book trailers in lots of different ways – and found that paid advertising didn't work until she started using videos rather than static images. Now she uses book trailers from the very beginning of plotting a book all the way through to launching a newly published book and to boost sales at any time.

Most authors don't think they can make their own book trailers, but they're missing out – the software is easy to use and once you've added this skill to your marketing capabilities you'll be able to use it frequently to excite your readers and have them clicking on that 'buy now' button!

The session will cover:

The many ways you can use book trailers in your book marketing strategy.

Practicalities of how to make a book trailer:

• storytelling
• sourcing visuals and music
• editing software
• length and quality
• the importance of social proof
• the all-important final shot.

You’ll leave inspired and with a practical list of resources and ideas to create your own book trailers as part of your book marketing plans.