How to develop a PR strategy for growth

Master PR skills to boost your business growth with insights from industry experts.

Are you ready to propel your business to new heights? Dive deep into the nuances of Public Relations (PR) with strategic insights from industry experts who aim to help empower entrepreneurs and business leaders with essential PR skills to drive unparalleled growth.

In this workshop, led by Nicola Millington, CO of FP Comms & Founder of an award-winning boutique PR agency, you will cover the foundational and advanced PR tactics. Learn unique strategies to enhance brand visibility, drive growth, and connect with like-minded professionals and PR experts to build a network that supports your business growth.

You will learn to:

• Understand the role of PR in business growth
• Craft compelling brand narratives
• Leverage media relationships and press releases
• Utilise social media for PR
• Implement crisis management strategies
• How to become AI discoverable
• Measure and analyse PR effectiveness
• Stay ahead of the curve with the latest PR trends, tools and techniques.

This session will be taking place in person at the British Library's Business & IP Centre and online.

Part of the Business Masterclasses collection.