A group of people sitting in chairs looking towards workshops leaders who sit in front of a large screen
Credit: British Library

How to create captivating videos for lead generation ​

Transform your smartphone into a lead-generation powerhouse with easy, cost-effective video marketing strategies.

About How to create captivating videos for lead generation ​

A group of people sitting in chairs looking towards workshops leaders who sit in front of a large screen
Credit: British Library

Video content is the most impactful form of marketing tool today, and you can harness its power with a device you already own – your smartphone. This workshop is a must for small businesses looking to boost their online presence and generate leads through engaging video content.

Led by Rebecca Thomson, Director of Local Marketing Made Easy, you’ll learn how to produce high-quality videos that captivate your audience using just your smartphone. This workshop covers everything from Instagram Reels and TikTok to leveraging affordable editing apps and strategic planning for lead generation. Gain hands-on experience and expert advice to take your video marketing to the next level.

In this session you will learn to:

  • create stellar videos on a budget using your smartphone
  • explore the best free and affordable video editing apps
  • utilise IG Reels and TikTok to drive engagement
  • develop strategic plans for effective video content
  • participate in interactive sessions to refine video techniques
  • learn distribution strategies to maximise reach and impact.

Dates and times