How to create captivating videos for lead generation
Transform your smartphone into a lead-generation powerhouse with easy, cost-effective video marketing strategies.
About How to create captivating videos for lead generation
Credit: British Library
Video content is the most impactful form of marketing tool today, and you can harness its power with a device you already own – your smartphone. This workshop is a must for small businesses looking to boost their online presence and generate leads through engaging video content.
Led by Rebecca Thomson, Director of Local Marketing Made Easy, you’ll learn how to produce high-quality videos that captivate your audience using just your smartphone. This workshop covers everything from Instagram Reels and TikTok to leveraging affordable editing apps and strategic planning for lead generation. Gain hands-on experience and expert advice to take your video marketing to the next level.
In this session you will learn to:
create stellar videos on a budget using your smartphone
explore the best free and affordable video editing apps
utilise IG Reels and TikTok to drive engagement
develop strategic plans for effective video content
participate in interactive sessions to refine video techniques
learn distribution strategies to maximise reach and impact.