From Idea to Market: The Design Compass

Do you have a product or hardware idea? Perhaps it's conceptual at this stage, or maybe it's already in prototype and testing. You may be asking yourself: what do I actually do next, what are the risks, and what order do I tackle them in?

This free 90-minute workshop introduces the Design Compass, an Innovate UK-backed innovation tool developed by Bang Creations from over 25 years and 500+ product development projects. It is built for inventors, entrepreneurs, innovation teams, and anyone at the start of a product development journey who wants a structured, proven framework for taking a product or hardware idea to market, as profitably as possible, while doing the least harm to people and planet.

The Design Compass works through 18 carefully sequenced questions across three stages. First, it helps you build a genuinely marketable product; one that a real customer needs, will find, and will buy. Then it challenges you to develop that product as sustainably and responsibly as possible. No other model on the market does all three.

What you will take away:

• Clarity on whether your idea is genuinely marketable and what to do if it isn’t yet

• An introduction to the 18 questions every successful product must answer

• How sustainability and responsibility can strengthen your product, not complicate it

• A live walkthrough of the Design Compass tool, so you leave confident to use it on your own idea

• Your next steps